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"The 7 Biggest Internet Marketing Mistakes"
To get your FREE copy of the Special Report:
"The 7 Biggest Internet Marketing Mistakes"
Wise business owners have realized the marketing power possible using social networking sites such as Facebook, Twitter, and LinkedIn. If you want to find the same success highly profitable online entrepreneurs are enjoying, you need to invest more of your time on the LinkedIn website.
Many business owners utilize multiple social networking sites in the marketing strategy, and that is fine to keep all the bases covered. LinkedIn is, however, a website you want to pay special attention to if you are serious about promoting your business.
Market Your Business Using LinkedIn Groups
One way to get true results marketing your business using LinkedIn is by creating LinkedIn groups.
This is a great way to generate leads, and not just any leads. Using LinkedIn groups to generate leads steers you toward prospects who are company decision makers. It is important to keep in mind when creating a group that you want to generate targeted leads, which means your group needs to meet a need of the audience in your industry.
Here are some tips to use when creating LinkedIn groups to generate leads:
1. Stay in touch with group members on a weekly basis. A routinely sent value added message will drive group member traffic to your website.
2. Connect group members who might benefit by doing business with one another.
3. Add an RSS feed of your blog to the group news section so that every group member is aware of new article postings.
4. Make your group easier to find in Google by placing relevant keywords in the title.
5. Increase your LinkedIn search engine ranking by adding relevant keywords to the group description.
6. Be sure to include the link to your website in the group profile.
7. Create discussions and include a link to your website.
Take Advantage of LinkedIn's Target Market Search
There is an advanced search feature in LinkedIn to help you drill down specifics to find the exact target market you are after. You can access this feature by clicking on the "advanced" link next to the search entry box on the home page. You can search by company, title, school, industry, keywords, location, and more.
Auto Responder Sales Funnel
Every time someone joins one of your groups, you don't want to have to manually send out a welcome message as that would be very time intensive. Group managers can instead take advantage of LinkedIn's welcome message feature.
When a new member joins, an automatic message can be sent to their email address. This feature allows you to automate contact and inform new members where they can find more useful information and telling them more about how the group might be of benefit to them.
You can also generate more sales by prompting members to opt in to your newsletter and connect with you on more social networking sites such as Facebook and Twitter.
If you are not using LinkedIn Marketing to promote your business, you are missing out on a great lead generating opportunity. There are both free and paid accounts, with the paid option offering more features, but either way you should make LinkedIn a part of your online marketing strategy.