Digg may not be as well known as FaceBook to most people, but it is a relevant social network that has some advantages for your website or blog. You should first realize that the top users at Digg are the ones calling the shots, and they can allow content or make sure that it is never seen.
The largest complaint about Digg is that the site is controlled by such a small percentage of the seven million who access the service per month. Additionally, many users don't like it that only a limited number of sites get the top spots, and the amount of spam bothers them, too.
Although Digg does offer some positives, it is difficult to get blog posts to the main page, and much of the traffic generated from Digg has a short lifespan. The primary reason why your posts have a hard time getting to page one is that paying customers get the top users to generate Diggs with content that they want and move it to page one.
The powers that be at Digg do not want bloggers submitting their own material. They allow this to some extent, but they will also penalize anyone who does so regularly.
Everything is not negative about this social network. It is rated very highly in traffic so it is possible to get some interest in your site when you do things in the right way. If you develop a social group of your own within Digg, you can have those friends submit your content and you can do the same for them.
If your blog post gets to page one, you have the potential for heavy volume linking back to your site. Digg is a good place to find helpful and interesting blogs and posts, and this can lead to your networking with others who have the same likes as you. Sharing submissions with each other and making comments makes for a strong connection with those in your network.
You expect friends to Digg your post, but they must also Digg others, too. Users are monitored to find if they only Digg one item at a time. This is a tactic of spammers who are paid to Digg specific content or stories. You and your friends will appear to be spammers if you don't Digg some of the stories on page one or other locations.
If you are to be successful, you will need to be active on Digg. The more Diggs you do, the more you will be noticed by users. Make sure to submit content on breaking news items that will give you a better chance to hit page one. The more interest you generate for yourself, the more people will eventually end up on your blog. This should be a key part of your internet marketing strategy
What Digg really represents is a spoke in the wheel of your social network. It has its place, but it isn't the only thing making the carriage roll.