To get your FREE copy of the Special Report:
"The 7 Biggest Internet Marketing Mistakes"
To get your FREE copy of the Special Report:
"The 7 Biggest Internet Marketing Mistakes"
Are you using FaceBook to your best advantage? Creating a page for your business is a start, but it does not end there; you want to keep the fans you have and also continue to expand your fan base. There are some businesses that make it look easy to surpass the million fan "mile marker," while others lag behind with only a few hundred. What's the magic formula?
Engaging fans and making their experience worthwhile not only encourages those fans you have to visit your page often, but if done the right way it prompts them to invite others to participate as well. Here are three tips for internet marketers and other business owners to use to prompt their fan base expansion.
1. Contests and Content
Having a contest is a way to gather some attention, but results can be maximized by taking it one step further. Instead of making a simple post about the contest itself, increase the sharing incentive with cleverly written content.
Quizzes are great attention grabbers because they draw readers in to "test" their knowledge. By sharing the results on their wall, it sparks additional interest and increased Facebook impressions.
Consider if a quiz drew in 5,000 participants; then if each of those quiz takers posted their results and each of them had 100 friends, there's a potential of 500,000 news feed impressions. Next consider the possibilities if that number jumped from 5,000 to 10,000; possible impressions would be one million.
2. Opinion Poll
Many skilled bloggers engage visitors to comment by asking questions. People love to share their opinion on many different topics, and by choosing the content to post on your page carefully, you can prompt a viral distribution of your post, simply by asking people what they think.
One company discovered that coupling videos along with questions increased video views by 10 times. Not only that, when FaceBook fans posted their answers to the questions on their wall, they posted the videos as well which increased impressions by 100 times.
3. Appreciate Your Fans
Give fans something back, even if it is something small. Possibly a discount coupon, or hold a drawing once a month for something of value. You can find sponsors to donate the prize giveaways in exchange for the promotion they receive or you can give away a product or service of your own. This tactic has proven very successful for many companies. You can use your FaceBook page to engage fans regardless of the size or type of your business. Use your creativity to come up with innovative ideas that relate to your product or service.
A restaurant might create a quiz about popular menu items at various fast food chains, offering a 15% dinner discount coupon to all participants with a sweepstakes drawing to be held at the end offering a larger prize such as a gift certificate for a free dinner. Think about what type of quiz would interest your users and tie to your content theme.
These are just a few of the ways to engage your FaceBook fans and expand your fan base. Creating a page is just the beginning; it's what you do with it afterwards that makes the difference.