Squeeze Pages - Tips and Techniques on Page Building

Experienced internet marketers know what a squeeze page is, and if not, it is high time they did. Part of any successful online marketing strategy should include a well written squeeze page. Hand in hand with squeeze pages goes list building, and both are very important components in the world of online publishing.

What Is a Squeeze Page?

Squeeze pages are web pages where visitors can provide contact information as in their name and email address in exchange for something useful or beneficial to them. Common types of giveaways include free eBooks, brochures, or information on a topic of interest to the visitor. When the visitor provides you with their contact information, they are "opting" into your list.

Squeeze Page Technique

There are some variations on how a squeeze page is laid out and designed, and much of this is a matter of preference, but many entrepreneurs are adamant about one thing in particular. The squeeze page has one primary focus, and that is to get visitors to opt in to your mailing list.

Until they complete that task, there is nothing else for them to do on that page or on your website. Site access anywhere else is not granted until the visitor has provided their contact information.

Auto Responders

When you build and launch a squeeze page, you want to have an auto responder already set up and pre-loaded with carefully crafted email messages that will be sent out to your list members automatically.

The squeeze page simply gets you the contact information from the site visitor. The salesmanship of a product or service to the prospect follows afterwards. If you have only the squeeze page set up but no automated emails to go out to your new list members, you have only completed half of the marketing process.

Squeeze Page Focus

Unfortunately, many internet marketers don't spend enough time on their squeeze pages, under the impression the squeeze page isn't really doing any marketing, it is just attempting to retrieve visitor contact information. This is the wrong approach.

The squeeze page must capture the audience's focus and let the prospects know what your list is going to do for them. If it does not capture their interest to fill a desire or need they have, they will click away from the page.

The content should be interesting and build trust. It should also be to the point quickly and not drag on with a long worded overdone sales pitch. Sufficient time should be spent on the content; it should not be hashed out in mere minutes without much forethought or research. The attention of the visitor must be captured quickly; otherwise they'll become bored and leave.

Clearly state what you are offering to them, define what you have that can help them. Most importantly, follow the proper auto responder guidelines. You do not want to be labeled a spammer. Allowing prospects to opt in, and double opt in is even better, builds much more trust in your company and that will pay off to your advantage in the long run.