Your squeeze page requires a great deal of work to present a finished document that will grab and pull the clients in, but it needs substantial support to get people there to begin with. A great actor can give the best performance of their career in rehearsal, but if they have no audience, who's going to know about it?
Here are some pointers and tips on how you can steer the traffic to your squeeze page.
1. Article Marketing - The cornerstone of any campaign is to have interesting content that can get some exposure and back link to your squeeze page. It is the one tactic that every internet marketer will agree works.
2. Blogging - Participating on blogs that have something in common with the services and/or products you are selling is always a good way to invoke interest. You can't expect one blog to do all the work, but several can up your traffic immensely if you furnish good blog content. Creating your own blog is another way to steer comments and keep the readers linking to your squeeze page.
3. Create Other Sites - It is inexpensive to get a domain name and create web pages that offer information that is beneficial to what you are marketing. By placing articles or comments on a regular basis, you let people know the site is active. Don't make the site a sales page; just furnish good information and knowledge that is relevant to your venture. The quality of the site is obviously important to its success and the draw to link to your squeeze page. Consider using Squidoo as a platform because of its name recognition.
4. Social Bookmarking - No one in internet marketing can pass up the social sites because the traffic is already there. FaceBook isn't the only place to make contacts and form groups. Consider others like Digg, StumbleUpon, and Reddit.
5. Give Away - Most marketers offer to give something away free on their squeeze pages, and you should do that too, but that is after prospective clients reach the squeeze page. You can also find quality stuff to give others for free on your other web pages that link to the squeeze page. This builds confidence so they will be more receptive to parting with their email when they land at the squeeze page.
6. Form Relationships - Don't believe for a moment that internet marketers don't use each other. It's a simple concept. If you know someone who is marketing something similar to what you have but different enough that you both have some market share, then help each other. You both have something to gain from this type of joint venture. The more successful or moderately successful marketers you have in your group, the better for all of you.
It requires a great deal of work to get people to your squeeze page. Keeping them there long enough to get what you want is an important part of that process. Remember to keep your page short enough so those landing won't get tired and elect to leave. Getting interest is one thing; keeping it is another. Having a call to action means nothing if no one ever acts on it. Most Internet Marketing Consultant you meet will advise on this.