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"The 7 Biggest Internet Marketing Mistakes"
To get your FREE copy of the Special Report:
"The 7 Biggest Internet Marketing Mistakes"
There are so many different ways to market a product or service, and some methods work better than others and the cost to implement them comes with a wide price range, too. One popular way to promote website sales is through the use of video on your content pages. Many businesses use video on web pages to sell their products and services.
While content is king on a website and geared toward the search engines, most people would rather watch a video clip than read text. Videos are also great for showing hands on how to use or do something, and there is no doubt that seeing something done while listening to a speaker explain it is much different than reading about it, especially if there are no images or pictures to reflect what is being said.
A video provides the opportunity to put a face and/or personality behind the business. In an online world where trust is often an issue, many people feel better protected and more assured when a real person appears in a video.
Video is convenient. Viewers may want to watch the video while they cook or eat dinner. They may want to download it and watch it on the way to or from work or on their lunch hour.
So how does a business go about using video to sell?
Have a Video - If you want to use video to sell, it stands to reason that you must first have one. You can either make your own or use a video production service to create one for you.
Product and Service Promotion - Website videos aren't always geared toward showing people how to do something. Consider the website that has still images only of their products. The marketing endeavor is greatly enhanced when a quality video showing the product up close and in actual use captures the attention of the viewer. It's more like shopping in the actual store. Video is an excellent way to sell not only products, but also services like subscriptions, coaching, and so much more.
Post the Video - You can post the video to YouTube or a hosting and streaming service. Either way there will be video code to embed on the website, and you are not limited to having only one video. A prime place to load one of your best videos is on the home page because that is the heart and home of your website.
Be Creative - Not every business can budget high dollars for the production of a video. There are literally thousands of videos that have achieved extremely high levels of traffic simply because they were more of a "homemade" nature which made them more appealing to the viewers. Sure, serious professional videos are okay and definitely have their place, but sometimes viewers are after something else; something fun, different, innovating, and entertaining.
Other pointers for using video to sell include using email marketing to steer recipients to view your video. Put something in the email to entice them to click and go view the clip on your website. You can also take advantage of social media networking to steer viewers to your video page. You could TWEET a comment with a link to your video page, for instance.
Try different videos and approaches, and use analytics to determine what produces the best results. One thing is certain; video is a proven way to promote sells and gain customers on your website.