There are 3 major search engines, Google, Bing and Yahoo. If you are indexed well in these 3 engines you can be sure that you will get a steady stream of high quality visitors, who will have a high sales conversion rate. Of these 3 engines Google is the most important and the one that site owners are vying with each other for the best position.
However it is not that easy due to get indexed well in Google due to the immense amount of competition and Google’s astringent rules. This is where an SEO consultant can help you out.
Firstly let us examine the special criteria that Google is looking for:
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Quality: Google takes care of its customers, the searchers, well. It makes sure that any site that is indexed in its search engine is of good quality. This includes presentation, fast loading and of course excellent content that will inform and entertain the reader.
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Relevance: the site’s content, links and keywords should all be related to the topic of the site. It is important to select the right keywords for your site, as this is what searchers will be using to locate your site. Google prides itself on having a search engine that is relevant to the keywords that are typed in. it is in fact one of the most focused and relevant search engines because of their stringent rules. Your content and links should all be focused to satisfy the searcher when they put in a key word or phrase.
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Good resources: a website with good resources for the visitor will find favor with Google. This includes lots of valuable back links from sites that are linking in and exchange links with good quality relevant sites which will be good resources for visitors.
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Content keyword density: Google prefers keyword density to be slightly less as compared to the other search engines. They usually require 3% to 4% maximum keyword density. It is important to stay within these criteria to get a good ranking with Google.
How does Google index sites? This is done based on Google’s special way of ranking sites. This is called Page Rank and is named after one of the founders of Google, Larry Page. This Page Rank ranges from 0 – 10, with 10 being the highest. The higher your rank the better your position in Google should be.
Problems with Google: as well as the competition Google has its own little quirks that make it difficult for a site to maintain a good position.
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For reasons that are not always apparent Google will change its algorithms, its rules that its bots use to index the sites, quite frequently. This will cause sites to move their positions overnight. One day you can be in a good position and the next you will not be able to even find your site. An SEO consultant will be able to understand these changes and be able to make the adjustments to your site so that it can stay in a good position.
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Google shake up: Google has many search engines throughout the world and is constantly updating information. Once the Google bots have accumulated enough new information Google then updates the engines. Although they only update one or two engines at a time, so that searchers are not inconvenienced it still results in your site’s position being shuffled around. An SEO consultant will know what adjustments to make to prevent you from losing your position in Google.
When you hire an SEO consultant they can understand Google’s requirements and little quirks so that they can help you to get your site in a good position and keep it there.
