How to Make More Money by Learning Lessons From Your Competition

• What they are selling?
• How they are selling?
• Their content: what sort of content are they using to draw customers towards the sale?
• What keywords and phrases they are using in their content? Which keywords are they using in their content to attract visitors?
• What marketing tactics they are using?

See what position they have in the search engines:
 

• View their source by going to page on your Internet tool bar and clicking source. You will see how they have arranged their Meta tags etc. You cannot copy theirs but this will give you an idea as to how to optimize your pages correctly and increase your position in the search engines.

Subscribe to their newsletters: this will give you an insider view of what your competition is doing and what changes they have planned. This is valuable information as it will give you an idea of how they can draw your customers to their site and tempt them with their products. It will also give you some extra ideas to get the better of them.

• Buy and test their products: You can buy their products and make your own products better. It is important to make your products and services better than the competition. You can add extra value or just make the product better. Compare similar products that they sell to yours so that you can see how they differ and what improvements you can make.
• Learn about their marketing tactics and improve on them: See how they are capturing visitors and making sales and be creative. There are many ways to improve on your competitors marketing tactics. Use better keywords, better content and more marketing tactics. Examples of creativity can be seen with every successful business. You just need to step back and compare their marketing tactics to your own.
• Give more value to your customers: added value is something that keeps customers coming back and will let you get ahead of the competition. Look at how your competitors are doing this and think of more ways that you can impress your customers.
• Look at the topics they are writing about on their website and get ideas to write your own. There is no harm in getting ideas from your competitor’s website content, just be sure that you have a different take on it and never copy their articles. Original work is rewarded by the search engines. Visitors are not foolish they know if they read your content elsewhere.
• Keep a record of your competitors’ activities and compare them with your own company promotions etc. keep a swipe file so you know exactly what your competition is doing and how their activities compare to ours. When you view the records see if your competitors’ activities are following a trend and also check if they are stealing your ideas.

• Never copy from someone’s website: this will bring you down in the search engines because of duplicate content. It also violates copyright laws, which can get you into a great deal of trouble.
• Never involve in price wars: this will bring down the value of your product and ultimately you will lose money. Consumers like a bargain but they also view products by their price. If they are priced too low buyers might suspect that the product is not up to standard and scared off. This will decrease your sales. Pricing too low can also mean that you will be selling at a price that is so low you cannot balance out your selling costs.