You might hear a lot about article marketing which leads us to the question; can article marketing really help you to promote your business?
If so how can you build an effective article marketing campaign today?
Here are 5 steps to help you ramp up your activity in this area. Basically, if you're not doing Article Marketing, then you'll be missing out on 1000's of visitors to your website each and every month - can you afford to miss that much traffic?
Step one: write 10 articles on topics that your market is very interested in. You can get your team or your family to write some for you - or maybe have them ghost written for you - if you are short on time or just do not like writing.
What sort of articles should they be? Popular articles include:
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Tutorials: how to do something. People love to learn how to do things that will help them in life as well as their businesses.
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Tips: helpful points to assist the reader in understanding some topic, or how to do something. There are many aspects in every industry that people would like a little help with.
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Reviews: these are especially good for selling products and pre selling affiliate products. Make sure that you have used the product and that you give an unbiased review of the product. This will help you to sound more sincere and people will pay more attention to your article.
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News articles: these articles discuss certain trends and news events in your industry.
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Informative articles: many people like to read information articles. In fact most of your visitors will come to your website looking for information about certain aspects and products in your market.
Step two: divide up your articles an see which ones you will use for different aspects of your article marketing campaign. Some ways to use your articles will be:
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Web content: You can use two for your website. it is wise to optimize them if you are using articles for this purpose as the search engines will pick them up more easily and you can get a better position in the search engines.
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Blogs: you can use one for your blog. You can use blogger.com so that the Googlebots will follow your links to your site and index it faster.
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Article distribution: you can create a lot of backlinks to your site by article distribution. It is wise to use one or two for this purpose. You will attract a growing number of people when you do this. Using sites like EzineArticles.com, GoArticles.com and ArticlesBase.com you can get your articles published in well regarded portals and in return they provide you with high quality (page rank) back links
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Newsletter: use one for your newsletter. When you publish a newsletter you will be able to keep in contact with customers and leads. You can also put a couple of offers in the newsletter. It is good to publish your newsletter once a week or at least once every two weeks.
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Mini courses: split up two related articles into a mini course to help you presell your products and bring people to your website.
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Reports: expand two of your articles into a seven or ten page report. You can use this as a free report to build up your list and help you to sell products.
Step three: repeat steps one and two every week. You will not have to write the mini course and free report every week so you can use the extra three articles to write a hub page, squiddo page, and a promotional article for sending to your list, at least once a month. You can link up these extra pages to your website and blogs, so that you can increase traffic to your website and blogs. In this way you will create a network of blogs and social networks. Use pinging and social bookmarking to bring more traffic to your blogs and web pages.
Step four: check your stats to see how many backlinks you are accumulating with your article marketing campaign. You can also check how much your traffic and sales conversions are increasing. An excel sheet is a good way to keep your records and understand how you are progressing.
Step five: use your article marketing system again and again to increase traffic and sales.
Once you have an article marketing system in place you will be able to run an efficient and profitable article marketing campaign.
With these five steps you will be able to promote your website and increase your sales with article marketing. Article marketing done in this way will not cost you anything and will increase your visitors and sales.
