Can stats help me to boost my sales? The answer is yes if you know how to use them correctly. Website stats are actually a very useful tool to help you to see a number of things related to your website. You can either use Google analytics for this purpose or your stats from your web host.
Firstly what do we mean by web site stats? This is the data that tells you how many visitors have come to your website, when they came, where they came from, and what pages they visited. In short they tell you everything you want to know about the traffic that comes to your website and the behavior of your visitors.
How do they affect my online business? Knowing your stats will let you know a number of things about your web promotions, visitors and sales conversions. With this knowledge you will be able to tweak promotions and Ad copy so that you can get more sales.
How to improve your sales conversions and visitor behavior using your website stats and Google Analytics:
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Check on unique visitors: it is important to know how many new visitors are coming to your website. This is an indication that your website promotions are working. Through your stats you can check on the behavior of new visitors and see how affective your sales copy is. You can tweak your copy to improve sales conversions.
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Check on repeat visitors: when people return to your website in sufficient numbers it means that you have the right web content to attract them and persuade website visitors to return. Returning visitors are more likely to look at your offers and often buy from your site. When you like a store you feel more inclined to purchase something than if you were visiting for the first time.
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Where your visitors are going: it is good to know which pages are interesting your visitors more. You can make more pages like this and attract more visitors. You can also get your visitors to stay at your website longer. The longer they stay the more inclined they will be to check everything out and be interested in your offers.
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What keywords they are using to find you: this is useful information because keywords that are used often are the ones you should be using for your ad campaigns, web content and articles. When you use these popular keywords you will attract more targeted visitors and make more sales.
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Amount of traffic going to your website over a month’s time: this particular stat will let you know how your promotions are running from month to month. When you see these stats increase it means that your promotions are becoming more affective and you can expect an increase in your sales.
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Testing your landing pages: one of the best ways to improve your sales conversions is to use landing pages. Website stats will help you to see how many visitors are coming to your landing pages. You will be able to see how long they are there for and whether they have signed up for your list or made a purchase. You can tweak your sales copy at the landing page and then use your stats to see if there are any improvements in sign ups and sales conversions.
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Bounce rate: these are visitors that come to your site but do not spend any time there. They just take a quick peek and leave. Even the most interesting websites will have a fair number of these surfers, so a certain percentage is not uncommon and really is nothing to worry about. However if you have a high ratio of say 80% and above you need to assess your website and take steps to make it more “sticky.” You can do this in a number of ways. Perhaps a little more interesting content will encourage your visitors to stay. Sometimes it is just a small matter of making your website more presentable. Think of your website like a store front, I am sure that you would be more inclined to browse around a store that looks attractive.
In view of these points try to check on your website stats. If your host does not have a cpanel you can sign up for Google Analytics. This free service at Google will help you to analyze your visitors and their behavior at your website. It will also give you valuable insight into how your promotions are affecting your business.
