To get your FREE copy of the Special Report:
"The 7 Biggest Internet Marketing Mistakes"
To get your FREE copy of the Special Report:
"The 7 Biggest Internet Marketing Mistakes"
More businesses are coming to realize the power of blogging and how it can help promote their products and/or services. When creating a blogging strategy or internet marketing strategy for your business, there are a few important key points to keep in mind.
Blogging Strategy Tips
1. Blog Regularly - When you have regular followers on your blog, they are going to look for new posts on a regular basis. They chose to follow your blog because they were interested in the content it contained, and if you stop adding new content, they will lose interest. Set aside a block of time each week to create blog content, or hire a freelance writer to create blog content for you.
2. Catchy Titles - Successful bloggers know that an eye catching headline on a blog post draws readers in. The title should attract the reader to want to read the content, and the post needs to provide them with something useful and beneficial. Of course, the title should also not be misleading; the blog post should deliver on what is promised in the title. Take adequate time when creating blog headlines so readers will flock to read your posts.
3. Visual Appeal - It is not always possible to include videos or photos on every blog post, but visuals should be used periodically. For example, if you are writing a recipe post, include a picture of the dish. Readers like pictures, especially if posts are of a how to or instructional nature.
4. Don't Digress - Stay on the blog post topic. If you start wandering off to another topic, it will confuse readers. They are reading the post because of what the title promised, so don't mislead them onto another subject. Besides, the off topic material may be just what you need for another blog post idea.
5. The Right Length - If you want to keep the reader's attention, make the content interesting and provide useful information. There is no set length a blog post has to be, but it should be long enough to provide what is promised in the headline and short enough that the reader will read through to the end. A good rule of thumb is 250 - 400 words.
6. Format the Posts - A quality blog will be well laid out and post content will be readable and easy for the reader to skim. Use sub-headers, bullet points, short paragraphs, and bolded text where appropriate to call attention to key points.
7. Edit for Errors - The quality of the content reflects on the blog owner, so proofread content prior to posting it. Blog posts full of grammatical, spelling, and punctuation errors are difficult to read and give a sloppy impression. A blog writer is basically an "authority" on a topic, and you don't appear very authoritative if you don't care enough about your work to check it for errors.
8. Invite Opinion - It is fine to express your opinion in your blog posts, but don't expect everyone who comments to agree with you. A well written blog post invites commentary, and that includes comments both "for" and "against" a topic. This does not always apply depending on the nature of the blog, but if it does, don't take differing opinion comments personally.