Blog Marketing - the Google +1 Button

Before social networking became popular, you were pretty much on your own when you went to find a product or information on the web. You could type in the keywords and get plenty of results, and from there you could click and click until you got to the exact place you wanted to be. The thing is, sometimes you might surf for hours and never get to a selection that really filled your needs.

When we began to have better interconnectivity with our friends, we were able to hear more opinions from people whose judgment we valued, and this shortened some of that search time. This also set the stage for little additions like Google +1.

Voiced Opinions from Trusted Sources

In Google's words, this service is like "a tip from someone you trust about things you care about." You might liken this to the bookmark feature you have while surfing, only it is much more powerful. When you +1 a product, article, or anything else, you are making it public that you think it is important, interesting, a quality item, or something that others will want to judge for themselves.

It simplifies things somewhat because you don't have to stop what you're doing and email someone who might benefit from it. While in your Google account, if you place your cursor over the +1 you will get a tool tip box telling you that by clicking, you will make this a number 1 associated to your email. It will appear as a recommendation in your Google profile.

Of course, you are going to make some bonehead decisions about what's important to you and what is not, but never fear, you can remove something from a +1 standing. You can either go back to the same place where you clicked to add it and click again to remove it, or you can delete it from your profile.

Google +1 and Business Credibility

This is a bit of self-promotion, because you will show as a supporter of anything you plug as a +1. A popular item may get you some good recognition, but one that is not received favorably can get you the wrong kind of attention. From a business standpoint, you want to put the +1 on things that bolster your credibility in the community and add value to the opinion others have of you.

You can add some script in your WordPress blog so you can use +1 there, too. Google infers that marking sites or pages +1 will have some affect on search results.

According to Google, more and more sites will have their own little button so that they can be added by visitors. While this may not prove to be a defining feature in the future, it is certainly worth your consideration. You can establish a little button right beside FaceBook and Twitter to provide the choice for each of your visitors.

Just keep in mind that when you click a +1, you are giving a public opinion of your approval of something, and while that can be beneficial to your business, it can be detrimental as well depending on the circumstances. An SEO Expert will be able to help you here