Many people have the mistaken impression that article marketing is just about distribution. Of course this is an important aspect of it but there are a lot more factors to consider when you do article marketing.
Article marketing is one of the simplest and definitely the most cost effective promotion that you can do for your business. Article distribution will bring you many high quality visitors that will be interested in your products and services. However there are many other ways that you can use articles.
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Content: visitors love information and if you fill your website with great informative articles thy will keep returning to your site to read more. They will often tell their friends about your site and you will get more visitors just by viral marketing. If you optimize your website articles you can attract the search engine bots and get a good position in the search engines. This will bring you more quality visitors who over time will become your loyal customers.
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Blogs: this is a fun and popular way to promote your business and products. A good blog can gain momentum fast and bring many potential customers to your site. You can promote it with your article distribution and on your other social sites like hubpages and squiddo. When you use blogger.com you can get indexed in Google within 48 hours. Blogger.com is Google’s blogging site and is regularly crawled by Googlebots, they will follow your links to web pages and will index your pages in Google’s search engine.
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Newsletters: this is one of the best ways to use articles for marketing. You start a free newsletter and include an informative article. Your subscribers enjoy your article and will keep reading your newsletter. You can include links to products, services and your website in the newsletter. You will be surprised at how many of your subscribers will do business with you once they have built up trust in you.
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Social sites: social sites like hubpages and squiddo, are very good to help spread the word about your business. Social bookmarking can be done through onlywire.com to distribute your article to many social sites. These people in turn will visit your blog and site to get more information and learn more about your products and services.
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Reports and e-courses: this is a way that you can use articles to build your list quickly and simply. You can write a few articles all on a related popular topic and create a 7 page free report. People will sign up for the free report and you will send it via your autoresponder. In this way you can use article marketing to build your list. E-courses are very popular especially if you write about a hot topic. You can write 5 how to articles on different aspects of a topic and split them up into daily lessons. At the bottom of each lesson you can put a small email sig file which tells the reader about your product or service.
As you can see article marketing is about more than just distribution. These are just 5 ways that you can use them. I am sure that you can think of many more.
Of course all these methods will not work unless you produce good quality articles. This is the key to your success. Be careful of grammar and spelling. Nothing will bring down your credibility more than making these errors.
Also you need to be sure that you are writing on topics that your market will be interested in. the more popular the topic the more people will read it and the more potential customers will come to your site.
Articles that solve problems are always useful and interesting to readers. It is important not to give too much information away in your article so that readers will be more curious to click through on your link and buy your product.
There are a number of popular lay outs. Informative articles are very popular. How to and tutorials are also well liked. News articles can be a good thing to write about. Humorous stories and anecdotes about your industry also appeal to readers.
Make sure you have a good bio at the bottom of your article. This will encourage your reader to click through on your link. In time this can create a number of backlinks to your site which will help your site to get a better position in the search engines.
