Many people have the misguided idea that you can just put up a sales page and it will draw sales like a magnet. In reality nothing can be further from the truth. A good sales page is the key to your success in business and can make or break your sales. Because of this it is important to make sure it is drawing the maximum amount of sales.
Here are seven tactics to improve your sales page to increase your sales conversions:
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Split test: In order to know whether your changes are improving your sales conversions it is vital to practice split testing. This is simply having 2 identical sales pages selling the same thing. You will do some small adjustments to one and track visitors and sales from both sales pages. When you achieve a higher conversion rate with one you know that your changes are paying off. However if you find that conversions are falling then you need to undo those changes and go back to the drawing board. Be careful not to make more than one change at a time so that you can see what you did to increase or decrease conversions.
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Tweak the headline: Changing the headline can sometimes work wonders. It can be a very small change but at the same time be very effective. You can change a couple of words to make it more compelling or just change the entire headline.
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Add trigger words: There are literally hundreds of so called trigger words that encourage people to buy. There are also some words that have a negative effect. Trigger words make the customer feel better and put them in a buying mood. Words like “best” “fast” “profit,” numbers like 3, 5, 7 and “boost” your business are just a few examples of words that help to trigger buying responses in your customers. adding a few of these types of words can make a surprising difference.
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Storyline: you can change the initial storyline at the beginning of the sales letter. The way you empathize with your reader has a lot to do with whether they will buy your product or service. Different stories will result in different ways to empathize with potential buyers. Instead of a lengthy story you can start with a 3 part quiz. People find these intriguing and may be more inclined to buy than if they see the same old storyline that is used by many marketers in their sales letters. Try to be unique in your approach so that readers will be drawn into your sales letter and be more inclined to buy.
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Sub headline: You can also experiment with a couple of the sub headings instead of the actual headline. Sub headlines are important as many readers, including myself, skim through a sales page initially and just read the headlines and sub headlines to find out the rough idea of what the product might be. Just change one or two sub headlines or even add a couple and see what results you get.
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P.S: the P.S. is also critical to your success. This is because a number of your readers will gloss over the sales page and just pay attention to the P.S. Changing this can make all the difference. In fact the P.S. can be very persuasive as it often involves a time sensitive issue and a positive reason to buy now, or reinforces a major benefit if the customer buys the product. You can change the benefit or time sensitive reason and see what will bring in more sales.
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Video: Some innovative marketers are using video to sell their product instead of a conventional sales page. They also incorporate video into the actual sales page. Sometimes pictures and videos are far more effective than actual words you should experiment with different short videos in your sales page to see which combination will bring the best results.
When you take these points into consideration you will be able to increase your sales conversions with just a few small adjustments. In fact you will be surprised at what a few changes in words can make. You can add bonuses and change the wordings of your guarantee to get better results. If you give good bonuses this can sometimes increase sales conversions, you can also experiment with the call to action. This is an important part of the sales page and you should pay attention to it.
