Website Promotion Blog

1. Select your keywords:

2. Optimize your site:

• Build your domain name around your best keyword: this will attract the search engine spiders and your potential buyers.
• Optimize your content: use your best keywords and phrases to build your articles around and use 3% to 4% ratio of keywords. Google prefers around 3% the other major engines do not mind if it is a little higher. The main keyword will be used every 35 words to get a 3% ratio. The important thing is not to overuse the keyword or phrase, this is known as keyword stuffing and will lead to penalization by the search engines. Your articles should flow well and be friendly to both human readers and search engine spiders.
• Put keyword and description Meta tags in your website HTML: a quick way to see how to do this is to check out and compare your competitors on the first 10 listings in Google. By checking the source of the website you will see what Meta tags they are using and how they have done them. Do not copy; use as a guide.

3. Submit your site to Google and Bing

• If you make your site search engine friendly you have a greater chance of being indexed well in the search engines.
• Search engine traffic is free and highly targeted. People come to your site specifically searching for the services and products you are offering.
   

• Tweak your sales page: one of the best ways to increase your sales conversions is to adjust your sales page. There are a number of ways that you can do this. Here are 3 examples. You can change your headline, add some trigger words or change the introduction. Always remember that it is often something quite small that can change the way a visitor sees your page and will influence their decision to buy. My mantra of M.W.A (Most Wanted Action) applies here: have you got the right stuff 'above the fold' before the webpage scroll? Is it clear what you want your visitors to do? Do you make that action easy for them?
   
• Track your promotions: by tracking your promotions you can pinpoint what your market is interested in and what they need. You can then adapt your sales pitch to this need and convert more visitors into buyers. You can also repeat your successful promotions and increase sales conversions.
   
• Split test your ads and sales copy: this is very important. You take one sales page for a product and then make some minor modifications and split the traffic to the 2 pages. See which one is producing more sales and keep the best one. In this way you will increase sales. You can do this with ads by using 2 classified ads for the same product in the same ezine. Run them for about 3 weeks and note which one is pulling best. This will be your winning ad and will help you to increase sales conversions.
   
• Increase your credibility: the more you increase your credibility the better people will trust you and be inclined to buy your product. You can do this by distributing articles and publishing a newsletter. Another way to increase credibility is by writing a blog. All these methods will establish you as an expert in your field and allow you to build up your credibility and ultimately your sales.
   
• Build relationships: this is one of the most important parts of marketing and will greatly increase your sales conversions. The internet can be very impersonal. People really do not trust those they do not know and it is hard to buy from someone you neither know nor trust. You can build relationships with your potential customers or leads by publishing a newsletter or ezine. Be sure to try to publish original articles and publish a quality publication with fewer ads. Over time your subscribers will get to know you a little and trust you when you offer a product. This is called building a business relationship.

With these 5 points you can increase your sales conversions easily. To further increase your sales conversions, continue to build your business list with good targeted leads. You can capture emails easily with a free newsletter. Also drive traffic to your website with multiple promotions