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Website Promotion Blog by Lee Gilbert

The Digital Marketing Techniques For 2014

As we begin 2014, its an opportune time to review and predict the next phase of digital marketing which will have practical impact on us as consumers as well as those we can take advantage of with our own marketing efforts. It certainly seems the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing (and Big Data in many larger businesses). The most significant change is likely to be in mobile marketing where there is

27th Mar 2014 byLee Gilbert 0

Google's Latest Algo Update Called Hummingbird - But What About Your SEO?

Last week Google announced its new Hummingbird algo update, what should this algo change mean to you and your website? To make sure you don't get down into panic and instead plan your SEO strategy in the usual manner here’s how it affects your rankings and how to adapt your SEO strategy to benefit from the changes. So, what do we know about Hummingbird It will affect 90% of search queries so it is important to understand Unlike Penguin and Panda, Hummingbird is not a

27th Mar 2014 byLee Gibert 0

Setting Up Google Analytics Traffic Segments

Google Analytics Masterclass: How to Get The Most from Setting Up Traffic Segments Analyzing your website traffic data with Google Analytics is much like mining for gold. Very few users utilise the benefits of Advanced Segments and instead rely on the very basic reporting they are presented with. The benefits of adding your own tailored reporting to your Analytics is huge and is a lost opportunity for most businesses and website owners when looking to understand their traffic and

27th Mar 2014 byLee Gilbert 0

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation is the practice of increasing the amount of online sales and leads on a website, without increasing the amount of web visitors. By optimising or improving your web conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website. For years marketing professionals have spent time on search engine optimisation (SEO) which focuses on driving more traffic to your website by

27th Mar 2014 byLee Gilbert 0

8 LinkedIn Groups Tips

If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall Linkedin experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are “anything goes”. No matter the structure or the purpose of the Group, there is no doubt that they are fast becoming a must-use LinkedIn

3rd Jan 2014 byLee Gilbert 0

Lead Generation via LinkedIn Ads

LinkedIn is the social network of business professionals. With millions of members, it can be an extremely important and effective advertising opportunity when used correctly. LinkedIn Advertising allows access to millions of users who drive business decisions. According to LinkedIn, it operates the world’s largest professional network on the Internet with nearly 200 million members in over 200 countries and territories. LinkedIn also claims four out of five members drive business

27th Mar 2014 byLee Gilbert 0

Harnessing The Most Effective B2B Online Marketing System

If you are a selling a B2B product or service you will not be alone in wondering:   - Who is finding my website? - What are they looking for when they come? - Are they visiting just once or coming back again and again? - Are they an existing customer or someone new? - How can I convert all these clicks into sales?   Tools like Google Analytics track clicks, essentially numbers, and its a great tool but lets face it: a sea of numbers can never change

27th Mar 2014 byLee Gilbert 0

The Adwords Revolution: Google Launches AdWords Enhanced Campaigns

This is the most fundamental change since the beginning of Google AdWords (PPC) Are you aware of what Google is doing to its pay-per-click marketing tool?
   The leading web search-based marketing company has always been seeking to stay ahead of the game and now Google has announced details of a range of improvements to its popular AdWords advertising model. In fact, the new enhancements are the most fundamental changes for advertisers since the AdWords platform was

27th Mar 2014 byLee Gilbert 0

Which Internet Marketing Strategy Drives the Best Traffic?

A lot of people I meet often conduct multipe tactics within their internet marketing strategy but they don't know which ones are the most effective. Why? Because the monitoring and measurement most companies produce is insufficient and not tracked closely enough to refine.   Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want

27th Mar 2014 byLee Gilbert 0

Why SEO is NOT Dead - How to Recover Rankings

Starting in early 2011 Google went on a rampage against websites that strayed beyond their webmaster guidelines.   This caught nearly everyone off guard. For Google’s entire history up to that point the enforcement of those guidelines had been spotty at best lulling many online marketers into a false sense of security and breeding practices that in 2011 started causing great harm and agony. It seemed there was a new Sheriff in town. Algorithms versus Penalties

27th Mar 2014 byLee Gilbert 0

SEO Quick Start Guide - 10 Points to Sort On-Site

We regularly get asked about SEO 101 points - the basics that every website should have sorted and already in place Here are the points to ensure you have in your on-page organic SEO strategy 1) Page Title Keywords Put your target keyword for each page into your page title, and remember to keep it short! The maximum page title length is 65 characters. 2) URL Keywords You should use your keyword or phrase in the URL of the web page - either the folder/directory

27th Mar 2014 byLee Gilbert 0

Your 2013 Web Marketing Strategy

2012 has been a year of change for the world of internet marketing. In social media we have seen Facebook buying Instagram, Twitter and LinkedIn break up; plus the many many updates to the Facebook, LinkedIn, Twitter interfaces Change is fantastic for all but it does mean people responsible for marketing have to ensure they are using the cutting edge technology and weaving the best elements into their marketing strategy and implementation plans.    The most notable

27th Mar 2014 byLee Gilbert 0

Why Mobile Ad Tablet Traffic is Your Mecca!

  If you are not foucssing your marketing on Tablet and Mobile traffic - your are missing a trick   Results from report after survey points to the growing influence of mobile devices (smartphones and tablets). This is particularly important as consumers are increasingly using mobile devices to help inform their buying decisions 'in-store'.   Mobile and Tablet Traffic   Results from a survey by Tradedoubler found that 31% of consumers in

27th Mar 2014 byLee Gilbert 0

10 Tips for Using Pinterest

1. Create very specific boards   This is very important. When you first get started on Pinterest you will be tempted to have general boards. Don’t do this. What will happen is that you will start pinning all things known to man. Segment as much as possible. Some examples   2. Create a completed pins board    I have pinned about 2,000 items to Pinterest. That is a lot. I have found it very gratifying to create and use a completed pins board.

27th Mar 2014 byLee Gilbert 0

5 Tips to Improve Page Conversion (CRO)

Without ROI all the online marketing and web traffic in the world means nothing and for those companies who conduct their business online, positive ROI is essential.   A positive ROI is critical in building and maintaining client satisfaction, especially wheb emabrking on an SEO strategy or looking at a broad web strategy. The primary goal of any SEO is to drive traffic through a variety of methods (rankings, social media, viral marketing, etc.).  And for the purpose of

27th Mar 2014 byLee Gilbert 0

SEO and Internet Marketing Strategy for a New Website

Where to start with SEO for your brand new site? Here's a simple SEO process for planning that site and finding appropriate keyword niches to target. What is SEO? SEO (search engine optimization / optimisation) is the process of attracting organic and natural (ie, non-paid or PPC) search engine traffic in order to push your website up the. So how do you do this, particulartly for a new website: The process Your site will have three layers to its structure: a home

27th Mar 2014 byLee Gilbert 0

Google and Quality Link Building

If you’ve been following ‘dodgy’ link building tactics, your time is definitely up. 

 Google continues its relentless mission to crack down hard on link spam. 

You can no longer ignore the need for quality links.

The recent Penguin updates to Google's algorithm have ensured that—now more than ever—only quality links count. In fact, poor, spammy links can actively damage your rankings.

 And the truth is that few online

27th Mar 2014 byLee Gilbert 0

Google Penguin - What to Do and What to Check

Google is definitely working a pattern here: It's creating a Zoo! At first it was the Panda now we have Penguin - what next Giraffe! I said it first if it turns out to be true, ok? The so called "Panda Update" ennsured we focused on the user with 'high quality pages' and gave the user what they wanted and a good service therefore. Of course if you had lots of duplicate content you got slapped too!   Now Google has developed to a level where it

27th Mar 2014 byLee Gilbert 1

Linkedin Marketing - B2B Goldmine

Most business owners don't already know that LinkedIn is more effective at generating leads than Facebook or Twitter - did you? Recent studies have show LinkedIn to be 277% more effective! Yes perhaps it has less users than Facebook but it does have over 100 million users. But the main advantage is its a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, joint ventures or affiliate

4th Mar 2012 byLee Gilbert 0

Evaluating an SEO Consultant or SEO Expert

When choosing an SEO consultant to manage SEO, it is important to select a professional with a track record. Experience matters the most. One of the most insignificant but common questions a consultant receives is a request to share examples of work.   There is no realistic way to show work performed, and neither is this a relevant question. Page ranks achieved are not the most relevant criteria, and this information can be falsified. Asking or expecting a

3rd Mar 2012 byLee Gilbert 0

SEO Best Practice - Onsite v Offsite

SEO involves onsite and offsite practices and knowing the difference is crucial to your success. Furthermore getting the execution of the difference (by balancing the ratio of the tactics appropriately) is more crucial   Onsite site architecture evaluations and manipulations include:        As one of the most important components of SEO, a main focus is on additions and modification to TITLE tags for each page. While these are not seen by

3rd Mar 2012 byLee Gilbert 0

Is there an advantage to SEO over SEM?

There are advantages to SEO germane to SEM, and there are advantages to SEM when compared to SEO. The primary advantage of SEO is that to achieve rankings in natural results at the left of the page, above the fold, a brand that maintains that ranking is difficult to unseat. A competitive brand could invest significantly in doing so and fail. Today, search savvy brands that began optimizing their sites and invested in ongoing optimization and maintenance over time can be very

3rd Mar 2012 byLee Gilbert 1

Is Social Media Leaving You Behind?

Social media for business; everyone talks about how you need to use social media for promoting your business, but the very thought sends some business owners into a panic as they sit in hopes that it will all go away. Well, it isn't likely that social media is going anywhere, not for a while anyway, so rather than beat them you'd best join them or you might miss out on some great marketing opportunities. Odd as it may sound, it is new businesses in the small to medium size range

10th Dec 2011 byLee Gilbert 0

Affiliate Marketing and Signs of a Scam

Because so many internet based businesses are pursuing affiliate marketing, it is easy to get pulled into some "opportunities" that aren't what they claim to be. There are many warning signs to be aware of when you find any entity offering to give you a piece of their pie. Here are some of the big red flags you should be aware of. What is Being Marketed? Those who have internet businesses that offer affiliate marketing opportunities may offer many different types of

10th Dec 2011 byLee Gilbert 0

Why is it Necessary to Have an Internet Marketing Consultant?

It is often said that it is impossible to be successful in an internet marketing endeavor without the services of an internet marketing consultant. This disregards the charlatans who claim that you can become a multi-millionaire by simply buying what it is they have to sell. Is there any reason to believe that you can develop your own internet based business and not need any assistance from someone else? This is a tricky question to answer because there have been people in the past, and

10th Dec 2011 byLee Gilbert 0

Three Top Ways to Engage Your FaceBook Fans

Are you using FaceBook to your best advantage? Creating a page for your business is a start, but it does not end there; you want to keep the fans you have and also continue to expand your fan base. There are some businesses that make it look easy to surpass the million fan "mile marker," while others lag behind with only a few hundred. What's the magic formula? Engaging fans and making their experience worthwhile not only encourages those fans you have to visit your page

10th Dec 2011 byLee Gilbert 0


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