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"The Diary of an Online Business Professional"
Website Promotion Blogby Lee Gilbert |
Latest Posts
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Which Colours are Best to Market Your Business?
You know that in order to have a successful online business you need to build a website. However what you may not be aware of is the fact that different colours can affect the marketing of your business. it does not matter if it is your website, or how you package your products offline colour does make a difference.
Examples of this can be seen on the logos and websites of 3 giant businesses namely
The surprising thing about colours is the psychological effect of different hues. Selling is all about understanding the mind set and psychology of your potential customers. This factor makes it very important to choose the right colours to market your business.
Examples of different colours can be:
Green: a natural colour that brings up images of nature and outdoors activities. Of course the colours you choose can also depend on your product. For example gardening products are often associated with the colour green. When you put people in this nature mood they will be more inclined to buy more at your gardening site.
Blue: this is a very calm relaxing colour and is often used for business sites. Visualize the Microsoft example above.
Red: this colour is a very vibrant one and can create an excited feeling in your potential customers. However if it is overused it might over stimulate your visitor and cause them to leave your website.
Vivid colours for example red and yellow or red and orange etc: Many fast food restaurants are decorated this way. Their choices of colour have a dual purpose. They encourage the customer to come by attracting them with bright vivid colours. They also create a sense of alertness in the customer so that they feel like eating quickly and leaving. That is what the fast food industry is all about.
Pink: pink and pastel shades are traditionally associated with women and for this reason you will often see them on sites selling products for women. These are also “pretty” colours that encourage customers to buy.
In view of the examples above it is clear that different colours convey different feelings and messages to your potential and established customers. Therefore it is important to consider the colour scheme of your website and any sales pages you present to your visitors. The question remains. How do you choose the right colours for your business?
Firstly consider a few aspects of your business.
Given these points consider the colour of your website and selling materials carefully. Do not choose them because they look pretty. Think about their psychological effect on your visitors and chose wisely. When you see the increase in your sales you will be glad that you took a little time to do this. Besides the right colours will help your website look professional which will also boost your sales.
I discuss the colour and style of squeeze pages, including website landing pages, in depth in my Internet Marketing Success System How Do I Choose the Best Niche to Start Marketing?
There is some debate among marketers about the best way to start an online business. However there is no doubt about the fact that you need to choose a niche or specialized market to start.
What is a niche market?
Before we look into this in more detail it is important to know exactly what a niche market is. A niche market is a specialized field often within a larger market. It targets a specific group of people that need products and services within this particular field. It is a market with high demand and low supply.
An example of a niche market within a larger one:
This would be a marketer selling golf balls within the larger general market of golf. Instead of promoting a number of golf products to a wide and often competitive market the seller will specialize in a smaller less competitive one. This will enable them to sell more because they will be fewer people selling to this sector of the golf market.
Before you look for the best niche for your online marketing business try to think of 5 topics that interest you. This can be a hobby, or drawn from your experiences. When you have chosen these topics you can then start to dig deeper and find the best niche to start off with. It should be easy to market and have enough products and services available for you to sell.
The question that now arises is how do you choose the best niche to start online marketing? Here are 5 steps to do this:
Look for a niche in high demand: here are a few places you can look for niches.
Find out about supply: now you have found out about markets in high demand it is time to check how many websites are in this field. This is simple to do. You just look up the appropriate keyword on Google and you will find a number of websites coming up. You will also see a number of little Google ads on the right hand side of the search page. If you see more sites coming up you know that this market is too saturated and you should dig a little deeper to find a more specialized sub market with less supply. You can do this by using www.wordtracker.com. From these 5 points you will see how to choose the best niche market for your online marketing business. Once you have chosen a profitable niche market. You can then duplicate your success by finding another niche market and working this one as well. You can develop your business and expand your profits by working multiple niches.
To recap: So what are the best niches to start with?
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