"How You Can Avoid The Internet Marketing
Mistakes That
Are Costing Businesses £1000's"
|
8 Tips To Help You Overcome Analysis Paralysis
Whether you've been working on line for one month or one year, I'm sure you're already sick of hearing people tell you that all you need to do to be a successful Internet Marketer is “Take Action”, and that if you'd only “Overcome Your Analysis Paralysis”, you'd be living on easy street within a matter of months. These marketers toss these two phrases around like they're magical fairy dust. Sprinkle a little “Take Action” here, and a little “Overcome Analysis Paralysis” there, and in the blink of an eye, you'll be vacationing on some tropical island while your websites magically rake in the cash on autopilot.
But what these so-called Gurus fail to realise is that even magical fairy dust needs a little help every now and then. Sometimes, you have to say the magic words, too. Instead of merely telling people WHAT to do, their magic would be a lot more effective, if they told you HOW to do it. So I've got 8 tips for you that will help you Overcome Analysis Paralysis so you can Take Action.
Admit to yourself, and everyone around you, that you're in this for the money – It's not a crime to want to make your living online. And it's not a crime to want a better lifestyle for you and your family. It's time to admit that that's what you're trying to do. Once you have it set firmly in your mind that you intend to be successful at Internet marketing, then you need to let those around you know your intentions, too. Because, for one thing, if you truly want to be successful at this, you need to dedicate every spare minute to learning the business. Every time you take a weekend away from your computer with the excuse that, “Oh, well, I'm just playing around anyway”, all you're doing is undermining your chances for success.
Another reason you need to admit to yourself that you're in this for the money is so you'll quit wasting time on all those projects and website that are NOT making you money and put that effort into those that are. If a website or a product isn't making you any money, then it's useless to you. Either fix the problem or move on.
Draw the line on Information Overload – It's true that information and marketing methods change quickly in this industry. Technological advances change the way we go to market almost every day and it's important to keep up the pace. However, it's also important that you be able to sort out the information you need for your business model from the information that will only be wasting your time. Of course, in order to do that, you're going to have to know where you're going with your business.
For example, you may have decided that you want to use Twitter to promote your website. If you've already decided that, then, when you come across that ebook that tells you how to use Social Media to market your site, only take the information about Twitter and throw the rest of it away.
There comes a point when you have too much information. Give yourself too many options and you end up choosing none. Think about how much easier it is to chose a red crayon out of that box that only has 16 crayons than it is to chose a red crayon out of that box that has 128. When you limit your options, you're forced to take the best, straightest path toward your goal.
Quit Thinking About It – This isn't rocket science. Yes, there is some knowledge and skill involved. However, the earth isn't going to go spinning out of orbit if you make a mistake. We've all made our share of mistakes and we've all got our share of non-productive websites hanging out there in Cyberspace. But you won't learn if you don't try. So, go ahead, if you have an idea, try it out. If it doesn't work, you can always go back and change it. You can even start all over. The point is, you're moving toward your goal instead of standing still in one place.
There is no “Easy” way out – Anyone who tells you their method is easy isn't telling you the whole truth. It may have been easy for them – when they did it. At one point, though, that person had to spend quite a bit of time and energy, and maybe even money, developing that method. Just like you will have to do should you decide to try to make that YOUR method. So just stick with your plan because there is no easy answer, no matter what they tell you.
It's not necessarily WHAT you know – Remember that old saying you used to hear around the water cooler, when we all worked in an office that actually had a water cooler – It's not WHAT you know, it's WHO you know? Well, the same goes for Internet Marketing. Yes, you do need a certain amount of knowledge. But you also need to make contacts. The time will come, if it hasn't already, when you'll venture into the realm of product creation. Nearly everyone does. There are thousands of marketers out there creating horrible products every day and they're making money hand over fist because they've teamed up with someone who is well respected in the industry and their product has received that person's endorsement. Your product could be ten times better than theirs but if you don't have the backing of one of the well known names in the industry, you'll only make a fraction of the money they do.
How do you meet these people? It depends on what your product is, but generally you can find them in forums related to your niche. And if you've done your market research, you've probably seen their blogs. It's time to start getting to know who can help you and where you can find them and then get out there and start networking.
It's not all about skill, either - Realise that there is a certain amount of luck involved in this business. It's still relatively new, and it's very unpredictable. Millions of websites are created every day. You may put up 10 of the best sites on the Internet next week and only one of them might be seen. But that one could be the one that sets you on that path to easy living that you've been dreaming about. So don't ever give up. You never know when it's going to be your lucky day.
Let someone else reinvent the wheel – When you look back through the history books you don't see any mention of the name of the person who invented the wheel. You see Goodrich and Goodyear and Michelin. But they didn't invent the wheel. They make money SELLING the wheel. So quit worrying about all the bells and whistles, concentrate on the necessities and Keep It Simple Stupid. Just get that site up so it can make you some money!
Do what you do best – If you're having trouble finding a niche that works for you, think about what it is that you do best. What do you know how to do that you could teach to others? What do you know that other people would be willing to pay to find out? You don't have to teach people how to make money on line. You can teach them how to grow tomatoes, you can teach them how to bake the perfect cake, you can teach them how to repair the brakes on their car, you can teach them how to solve a Rubik's cube. The possibilities are endless. And by choosing a niche that you're already interested in, you enthusiasm for the subject will shine through and attract even more traffic to your blog.
|
|