You know that in order to have a successful online business you need to build a website. However what you may not be aware of is the fact that different colours can affect the marketing of your business. it does not matter if it is your website, or how you package your products offline colour does make a difference.

 

Examples of this can be seen on the logos and websites of 3 giant businesses namely

 

The surprising thing about colours is the psychological effect of different hues. Selling is all about understanding the mind set and psychology of your potential customers. This factor makes it very important to choose the right colours to market your business.

 

Examples of different colours can be:

 

Green: a natural colour that brings up images of nature and outdoors activities. Of course the colours you choose can also depend on your product. For example gardening products are often associated with the colour green. When you put people in this nature mood they will be more inclined to buy more at your gardening site.

 

Blue: this is a very calm relaxing colour and is often used for business sites. Visualize the Microsoft example above.

 

Red: this colour is a very vibrant one and can create an excited feeling in your potential customers. However if it is overused it might over stimulate your visitor and cause them to leave your website.

 

Vivid colours for example red and yellow or red and orange etc: Many fast food restaurants are decorated this way. Their choices of colour have a dual purpose. They encourage the customer to come by attracting them with bright vivid colours. They also create a sense of alertness in the customer so that they feel like eating quickly and leaving. That is what the fast food industry is all about.

 

Pink: pink and pastel shades are traditionally associated with women and for this reason you will often see them on sites selling products for women. These are also “pretty” colours that encourage customers to buy.

 

In view of the examples above it is clear that different colours convey different feelings and messages to your potential and established customers. Therefore it is important to consider the colour scheme of your website and any sales pages you present to your visitors. The question remains. How do you choose the right colours for your business?

 

Firstly consider a few aspects of your business.

 

Given these points consider the colour of your website and selling materials carefully. Do not choose them because they look pretty. Think about their psychological effect on your visitors and chose wisely. When you see the increase in your sales you will be glad that you took a little time to do this. Besides the right colours will help your website look professional which will also boost your sales.

I discuss the colour and style of squeeze pages, including website landing pages, in depth in my Internet Marketing Success System