"How You Can Avoid The Internet Marketing

Mistakes That Are Costing Businesses £1000's"


The Dummies Guide to SEO
Search Engine Optimization (SEO)
 
Something every serious marketer needs to know is how to optimize their site for the search engines. To do this you will need to understand what SEO or search engine optimization (optimisation) really means.
 
So what is SEO?
 
SEO or search engine optimization is when you make your website ready for the search engine bots to spider and index it in the search engines. There are certain basic things you should do to make your website search engine friendly.
 
How can I get started with SEO?
 
  1. Select your keywords:
 
Your first concern is to select keywords for your business. a good shortcut for doing this is to just go to Google Adwords and use their keyword research tools. Initially it will pick out the keywords from your website. You can then use their research tool to dig down and find more keywords that fit your market. Once you have done this you can expert the list. Then make a smaller list of all the most searched for keywords and the main keywords for your site. You can use a free search tool for this at http://www.keyworddiscovery.com/search.html which tells you how many people have searched for your keyword and related key phrases.
 
  1. Optimize your site:
 
           Your 3 initial steps for optimizing your site will be:
 
  • Build your domain name around your best keyword: this will attract the search engine spiders and your potential buyers.
  • Optimize your content: use your best keywords and phrases to build your articles around and use 3% to 4% ratio of keywords. Google prefers around 3% the other major engines do not mind if it is a little higher. The main keyword will be used every 35 words to get a 3% ratio. The important thing is not to overuse the keyword or phrase, this is known as keyword stuffing and will lead to penalization by the search engines. Your articles should flow well and be friendly to both human readers and search engine spiders.
  • Put keyword and description Meta tags in your website HTML: a quick way to see how to do this is to check out and compare your competitors on the first 10 listings in Google. By checking the source of the website you will see what Meta tags they are using and how they have done them. Do not copy; use as a guide.

 

  1. Submit your site to Google and Bing
 
The three major engines are Google Bing and Yahoo. Yahoo costs money to submit your site but will automatically index you when you create back links and get indexed in other engines. Google and Bing are free to submit to. It is wise to do this manually rather than using software.
 
Tips: The way to get faster results from Google is to create a blog at blogger.com. This is Google’s own blogging site. Googlebots will crawl this site on a regular basis and follow your links within your blog. When you link to a new web page it will be indexed within 48 hours on the Google search engine.
 
Get valuable backlinks for better search engine ranking, by using article marketing and submitting your articles to the major article directories.
 
What are some reasons why someone would want to go through the trouble of optimizing their website?
 
  • If you make your site search engine friendly you have a greater chance of being indexed well in the search engines.
  • Search engine traffic is free and highly targeted. People come to your site specifically searching for the services and products you are offering.
     
Of course this is a simplified view of SEO but this is basically what you should do to get your site into the search engines
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 posted by: Lee Gilbert
22nd Jun 2010
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The 7 Biggest Internet Marketing Mistakes




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