"How You Can Avoid The Internet Marketing

Mistakes That Are Costing Businesses £1000's"


The Importance Of Email Marketing
The importance of email marketing is talked about all the time but do entrepreneurs really know what it is and how to do it? Sadly many people do not harness the power of email marketing and leave a lot of money on the table.
 
Email marketing is actually 'relationship marketing' and is how you can make more sales through trust and credibility.
 
Examples of email marketing are:
 
  • Newsletter: sending out a free newsletter to people who subscribe to your list.
  • Auto Responders: this is a sequence of emails sent at preset intervals to your list.
  • Product / Service marketing: promoting your own product and/or service of that of a credible 3rd party

5 steps to successful email marketing?
 
Step one: Build your list. One of the best ways to do this is to use free newsletter offer. Put a subscription box on each of your web pages to allow visitors the option of signing up for your newsletter for more information. You can also use a squeeze page or landing page for this purpose. Mini courses, surveys and free reports can also be used.
 
Step two: Manage your list. The easiest way to do this is to use an autoresponder. You can either use software that you can set up on your website, or use a third party company. With software you will pay a one off fee and then upload the autoresponder to your server. With a 3rd party company they will host the autoresponder and you will pay a monthly fee. Unless you are quite technical it is often a better choice to go for a third party autoresponder. Although free autoresponders are available you may not be wise to go for this as they often have 3rd party ads and less features.
 
Step three: set up your free newsletter. You can set this up on your autoresponder, as a newsletter, or as a downloadable link to a web page, or even a blog. You can broadcast this to your entire subscriber list with one click of your mouse. It is important to be very sure that you publish a quality publication. This will consist of an informative article and tips to help your subscribers. Try not to have too many ads, as this will irritate your subscribers. Of course a few ads are always expected. When I first began my list I did not have any ads so that I could keep the subscribers and get them interested in the newsletter. In this way you can build a better relationship with them.
 
Step four: set up a follow up sequence.
 
  • This can be a free mini course which will have a small ad for your product in your signature file at the end of the daily lesson.
  • It can also be a sequence of informative emails that promote your product. Again at the end of the email you will have a little signature file advertising your product.
 
Step five: announcements are small solo ads that will tell subscribers about new products (either your own or those of a credible 3 party). You can create a special list for announcing new products. Many subscribers will like this as people like to be the first to know about new products. This list will include early bird discounts and other buying incentives.
 
Tips for better results with your email marketing:
 
  • Build multiple lists: dig down and separate your lists into niches within your niche. Use different age groups and those people interested in certain products. This will target your ads and you will get a better response to your email marketing.
  • Take care to build your lists with targeted subscribers for better response.
  • Pay attention to subject lines to get a better open rate.
  • Try to advertise products and services that really solve your subscribers’ needs. You will get a better sales conversion if you do this.
  • For maximum response it is wise to make your list double opt in. This means that they must confirm before they are subscribed to your list. It is often called double opt in. When you do this it cuts down spam complaints
 
What is the one thing you should start doing now as it relates to email marketing?
 
The answer is firstly to build a responsive list. In fact list all the ways you can think of to build your responsive business list and work on each one of them. Try to implement one new list building technique every week. Test and track your promotions until you have a list of multiple ways to successfully build your list. In this way your email marketing will be effective and profitable.
 
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 posted by: Lee Gilbert
7th Jun 2010
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